Work
met gala | vogue
Role: Director
The Service: Launch Vogue’s new video series Last Looks with Doja Cat for The Met Gala.
My Approach: Explored the inspiration behind Doja Cat's wardrobe, revealing the meticulous planning and creative process behind every detail, from hair and makeup to material selection. Featured on-camera appearances with the legendary Pat McGrath and visionary Brett Alan Nelson, who played key roles in crafting Doja Cat's iconic look.
The Outcome: Delivered the final product within 24-hours, garnering over 500k+ views. Captured every detail from the preparation to the red carpet, offering viewers an exclusive behind-the-scenes look at Met Gala prep.
Nike swoosh classic 
Role: Executive Producer
The Service: Rebrand The Kyrie Irving Invitational and develop consumer facing name concepts to introduce Nike’s High School Hoops platform for New York basketball culture.
My Approach: Assembled a group of creatives who are former professional athletes to develop the art direction and naming convention. We landed on, The Swoosh Classic. This spoke to Nike’s iconic swoosh while creating a namesake that elevates the aura of the Invitational.
The Outcome: The Swoosh Classic was a 360 degree branding experience through merchandise, digital displays, photography and video that built awareness and engaged fans on game day. Due to the inaugural success, The Swoosh Classic has expanded to Chicago and Los Angeles.
Bill & Melinda gates foundation
Role: Director
The Service: Highlight global inequalities intensified by the pandemic, emphasizing its indirect impacts on crucial health, social and economic metrics worldwide.
My Approach: My aim was to spotlight the power that women have always wielded and mirror it back to the audience. To do this, I wanted to showcase the faces of women who are transforming creativity, education and politics worldwide.
The Outcome: Created vignettes that conveyed humble confidence from some of society’s unsung heroes. The story beats were led by two poets who delivered a powerful, poetry slam-style performance. There was also a strong focus on unity that was brought to life with wardrobe, lighting and symmetrical positioning.
bey moss
Role: Director
The Service: Introduce Bey Moss to the sports world and convey to customers how it can take their game to the next level.
My Approach: Create a custom visual that educates, excites and establishes Bey Moss' products to athletes by highlighting the athleticism and dedication of high school basketball's rising star, Mikey Williams.
The Outcome: Directed and produced a 60-second commercial highlighting the lifestyle and mindset of a top-tier athlete. The ad starts with slow-motion shots and builds to high-energy sequences, featuring a voiceover from Mikey Williams. Enhanced with visual effects, it emphasizes the lifestyle appeal of Bey Moss products.
just women's sports 
Role: Executive Producer
The Service: Just Women’s Sports needed assistance driving the awareness to their Legends Collection merchandise line that celebrated iconic women athletes. The inaugural collection featured Sheryl Swoopes, Brandi Chastain and Billie Jean King.
My Approach: We knew we had to amplify the contributions these women made to the sports world, so in docu-follow fashion we went to their homes and jobs to speak to them directly about their journey to legendary status.
The Outcome: Concepted, produced and directed a suite of social spots for various platforms that dived into their personal and career accomplishments. The Brandi Chastain collection sold out!
