Work
met gala | vogue 2025
Role: Director
The Service: Capture the collaboration between Teyana Taylor and Academy Award–winning costume designer Ruth E. Carter as they crafted Teyana’s bold Dandy-inspired look for The Met Gala.
My Approach: Created a fluid, intimate environment that allowed Teyana and Ruth’s natural chemistry to unfold on camera. Through thoughtful prompts, drew out moments that revealed the depth of their creative process while keeping it playful and inviting.
The Outcome: Delivered under 48 hours and strategically published to coincide with Teyana’s arrival on the Met Gala red carpet. High-profile media outlets sourced the video in their coverage.
coca-cola | unitedmasters
Role: Executive Producer
The Service: Tell the story of rising Brazilian artist Alee as he prepared for a career-defining performance on the Lollapalooza São Paulo stage, while seamlessly integrating Coca-Cola’s brand presence into the narrative.
My Approach: Staffed a bilingual crew fluent in English and Portuguese. The film adopted a day-in-the-life format that highlighted Alee’s humble beginnings, family roots, and artistic journey. Coca-Cola product moments were thoughtfully woven into the storyline.
The Outcome: The campaign generated 2.42M impressions within its first week, significantly elevating Alee’s profile in Brazil.
DAZN GROUPRole: Executive Producer
The Service: Produce an episode featuring NBA star Jalen Green and social media star and entrepreneur Draya Michele, where we test their relationship through playful, unfiltered questions.
My Approach: Created a set environment that prioritized chemistry over heavy scripting. Encouraged natural banter, genuine reactions, and spontaneous moments of surprise. To enhance the playful energy, I incorporated lighthearted graphics and sound effects, which reinforced the fun, shareable nature of the piece.
The Outcome: The episode went live on Instagram and quickly went viral, sparking massive engagement and conversation across platforms within minutes of release.
nike 24/8 challenge
Role: Director
The Service: In honor of Kobe Bryant’s legacy, create a multi-week video mini-series for elite youth hoopers, anchored in insights and training of WNBA star Arike Ogunbowale.
My Approach: Knowing the target audience was youth athletes, we designed the content to be punchy, accessible, and mobile-first. Every episode was shot in 9:16 vertical format with clear, actionable takeaways.
The Outcome: Delivered five high-energy videos, each spotlighting a different aspect of the game to help hoopers elevate their skills over the summer. The videos lived on TikTok and YouTube Shorts, to meet young athletes where they already consume content.
met gala | vogue 2024
Role: Director
The Service: Launch Vogue’s new video series Last Looks with Doja Cat for The Met Gala.
My Approach: Explored the inspiration behind Doja Cat's wardrobe, revealing the meticulous planning and creative process behind every detail, from hair and makeup to material selection. Featured on camera appearances with the legendary Pat McGrath and visionary Brett Alan Nelson, who played key roles in crafting Doja Cat's iconic look.
The Outcome: Delivered the final product within 24-hours, garnering over 500K+ views. Captured every detail from the preparation to the red carpet, offering viewers an exclusive behind-the-scenes look at Met Gala prep.
Nike swoosh classic 
Role: Executive Producer
The Service: Rebrand The Kyrie Irving Invitational and develop consumer facing name concepts to introduce Nike’s High School Hoops platform for New York basketball culture.
My Approach: Assembled a group of creatives who are former professional athletes to develop the art direction and naming convention. We landed on, The Swoosh Classic. This spoke to Nike’s iconic swoosh while creating a namesake that elevates the aura of the Invitational.
The Outcome: The Swoosh Classic was a 360 degree branding experience through merchandise, digital displays, photography and video that built awareness and engaged fans on game day. Due to the inaugural success, The Swoosh Classic has expanded to Chicago and Los Angeles.
Bill & Melinda gates foundationRole: Director
The Service: Highlight global inequalities intensified by the pandemic, emphasizing its indirect impacts on crucial health, social and economic metrics worldwide.
My Approach: My aim was to spotlight the power that women have always wielded and mirror it back to the audience. To do this, I wanted to showcase the faces of women who are transforming creativity, education and politics worldwide.
The Outcome: Created vignettes that conveyed humble confidence from some of society’s unsung heroes. The story beats were led by two poets who delivered a powerful, poetry slam-style performance. There was also a strong focus on unity that was brought to life with wardrobe, lighting and symmetrical positioning.
bey moss
Role: Director
The Service: Introduce Bey Moss to the sports world and convey to customers how it can take their game to the next level.
My Approach: Created a custom visual that educates, excites and establishes Bey Moss' products to athletes by highlighting the athleticism and dedication of high school basketball's rising star, Mikey Williams.
The Outcome: Directed and produced a 60-second commercial highlighting the lifestyle and mindset of a top-tier athlete. The ad starts with slow-motion shots and builds to high-energy sequences, featuring a voiceover from Mikey Williams. Enhanced with visual effects, it emphasizes the lifestyle appeal of Bey Moss products.
just women's sports 
Role: Executive Producer
The Service: Just Women’s Sports needed assistance driving the awareness to their Legends Collection merchandise line that celebrated iconic women athletes. The inaugural collection featured Sheryl Swoopes, Brandi Chastain and Billie Jean King.
My Approach: We knew we had to amplify the contributions these women made to the sports world, so in docu-follow fashion we went to their homes and jobs to speak to them directly about their journey to legendary status.
The Outcome: Concepted, produced and directed a suite of social spots for various platforms that dived into their personal and career accomplishments. The Brandi Chastain collection sold out!
